Ad agencies use every class of technology – software, hardware and networks. You use high-powered hardware and large, computing-intensive applications for creating and editing huge files. You use fast networks to send and secure those files and connect to repositories for controlled collaboration. You also use big data, running and analyzing complex, multimedia campaigns and mining customer information for targeting those campaigns. All of that technology needs an experienced team like Steartech IT Solutions to keep it running. Applications have to be installed, updated and tested to ensure they integrate with all your existing software. Hardware goes through the same process. Each desktop, server or network appliance must be expertly installed, maintained and repaired. Networks are in the mix because you are sending huge files that have to reach their destination fast and without error or attack.
Nowadays, CMOs spend more on technology than CIOs. Together, they are becoming marketing technologists thriving during a new surge in technological advancements. What a balanced and powerful partnership this is.